The agency for sports betting and casino

Socios Sports is a specialised social media agency for the sports betting and casino industry. From strategy to execution, Socios Sports has years of experience in the gaming industry and knows like no other how to build social media communities, engage users and convert them into customers.

We are a full-service agency, from strategy to execution.

1. Strategy

Content strategy (social media, blog and/or web)

It all starts with creating a strategy. We bring together creativity, technology, data, and years of experience in the betting industry into an approach that is proven to be successful on social media.

Affiliation strategy

We help with 1) Selecting the right affiliates, 2) Optimising your platforms, 3) Diversifying your affiliate programme with relevant content and promotions for your affiliates. We have extensive experience in this field.

Influencer strategy

When working with influencers, it’s important to have a good understanding of and feeling for who the right influencers are to represent your brand. This is one of our specialties

Gamification strategy

Motivate users to take action by adding game elements to your online content! Through our sister company we have experience in creating engaging fantasy and prediction games, as well as interactive widgets for small and large publishers, and betting companies.

2. Execution

Content calendar

Every company has a tremendous number of social media channels to manage: Instagram, Twitter, Facebook, LinkedIn, etc. It can therefore be difficult to keep track of all of them. A content calendar helps you take take control of your content. We are experts in shaping practical content calendars based on your strategy.

Social media management

From creating and publishing content, to managing your accounts, we can take care of your entire social media community management. Or perhaps you only need help with a specific aspect of your day-to-day work? That’s no problem – we deliver exactly what you want!

Visual content creation

What’s the best content type for this message? How can you reach your target audience? We know what works on social media, which stories to tell, and in what form: animation, video, carousel, single graphic, and more. Whether it’s organic or paid content, we are here for you.

Editorial services

We can write customised articles, advertorials, or even provide a complete editorial team for your social media management and/or blog – from small to large editorial requests.

Data analysis

Analysing your content’s performance is an important part of your content strategy. This data helps you understand what works well, and what can be further optimised.

Customer support

Based on our experience, we know that bookmakers and online casinos often work with several agencies to perform all tasks. This is no problem for our specialists. We can switch quickly and do not have a 9 to 5 mentality.

Why do sports betting and casino companies work with us?

10+ years' experience in the betting and casino industry

Experts in growing communities and targeting fans

Full-service: from strategy to complete execution

Skilled team of creatives (including former 433 designers)

Experts in content creation tools

Multilingual team

Flexible 24/7 editorial team availability

Success in building databases through casual sports games & widgets

"We are publishers ourselves, so we know what it takes to create engaging sports content and how to convert!"

The team.

We are sports enthusiasts with a passion for (social) media and betting/casino. Our employees have years of experience in journalism at national daily newspapers, as publishers of their own websites, and with management and coordinator positions at national football associations such as KNVB (the Netherlands’ football governing body) and betting operators.

Part of the same group.

Content Stadium

Content Stadium gives sports and gaming (social) media teams the tools to easily create branded content. Perfect for covering live sports events, integrating real-time stats and odds, and locking in brand consistency across different markets. Clients include Circus, TOTO, Unibet, Bingoal, Coolbet and betFIRST, who also use Content Stadium for creating gamification widgets.


We have our own editorial and publishing department in-house, which runs the football websites and with over 1 million unique visitors per month. We have managed these websites since 2011, which means that we’ve experienced first-hand what works and what doesn’t on digital and social media. We use this experience when managing our client's (social) media channels.

The Sportgames Company

The Sportgames Company is a full-service sports games development company, active since 2008. We develop white-label fantasy, casual prediction and trivia games for publishers, broadcasters and sportsbook operators such as Circus, Napoleon Games and Unibet. They use our games for user engagement, user acquisition and customer retention.

Clients of our group.

Contact us.



    Vliegtuigstraat 28

    1059 CL Amsterdam

    The Netherlands


    Kapellestraat 138 5/B5

    8020 Oostkamp




    15749 Mittenwalde



    Rue Saint Martin

    78930 Guerville


    ©2022 Socios Sports